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One system documented in full, counts and method. Four more projects described.

The full one is a business we own. That is why we can publish everything about it, including the number we are not going to claim. The other four are client work from the studio's design years. They carry a name, a sector and what was delivered, and they stop there, because their results belong to them and we are not going to invent any.

Two different kinds of work, so two different formats on this page. The line between them is the point.

ONE SYSTEM DOCUMENTED FOUR PROJECTS NAMED NO RESULTS CLAIMED

AI systems, in production

[Hairy Housemates](/case-studies/hairy-housemates/)

IN-HOUSE PROOFLOOP LIVE ENGLISH AND SPANISH

A Shopify shop selling corduroy dog beds into Spain and Canada. We built the brand and the store, and it is where Proofloop, the content engine we sell, runs against real competitors in a real category with real money moving through it.

Because the shop is ours, this study shows the system's counts instead of describing them.

MEASURE · COUNT · LOG SCALE
12,462 Posts read and analysed, across all 38 brands
  • 223 Of those, posts from the shop itself
  • 38 Brands tracked, ours among them
  • 10,487 Indexed evidence passages
  • 29 Creator briefs produced

Records by kind1 to 100K

OPERATIONAL SCALE OUR OWN BUSINESS NOT CLIENT RESULTS INDEXED SINCE JULY 2026

These describe what the system has processed. They do not describe what the shop earned, and the study explains at length why we will not convert one into the other.

The big number is the whole tracked set rather than this one shop, and indexing started in July 2026, so it is the size of an evidence base and not a rate. The study carries the rest of that provenance, including the part of the index that arrived in a single import.

Read the Hairy Housemates study

READ

What we publish, and what we do not

Work we own, we publish completely. No permission to ask, no client to embarrass, no result we have to soften. That is the only reason the one full study on this site is our own shop rather than a client's.

Client work gets the name, the sector and what was delivered. No results, no metrics, no logos, no quotes. Two reasons, and the second matters more. We do not hold written permission to publish anyone's numbers. And a result you cannot check the source of should not move you anyway, whoever publishes it.

What changes this page. The first client engagement that finishes with permission to publish gets a full study here, in the same format as the one above, including the parts that do not flatter us. Until that exists, this page stays the length it is.

Studio work, before the pivot

AEIA Studios spent a decade on brand, identity, web and search work before it started building AI systems. That capability is retained and still sold, and it is often how an engagement lands. The four below carry the same names they have always carried on our site.

NO RESULTS PUBLISHED ON ANY ENTRY BELOW

  • Control Room

    Bar and nightlife. Brand identity and website.

  • Cascada Verde

    Wellness retreat, Andalucia. Brand identity, website and digital marketing.

  • Drowsy

    Silk sleep masks. Search.

  • Socio Legal Immigration

    Spanish immigration law. Brand identity, website and marketing.

    The design and search side has its own page: web design and branding. It is a capability rather than the pitch, and it is the reason an AI system built here tends to look like something a person wants to use.

What a case study on this site will always contain

Publishing a standard costs less than being trusted, so here is ours. Six things, and a study that cannot fill all six does not go up.

  1. What the business is and what it sells.
  2. What we were asked to do, in the words the brief arrived in.
  3. What we built, described by what it does for the business. Never by how it is wired.
  4. The real counts from the system, labelled as operational scale and not as anyone's business results.
  5. Where the work stops. Every study names its own limits, or it is advertising.
  6. How to check it, including what we will put on a screen and walk you through.

READ

Start with the one that is finished

It is the longest thing on this site, it carries the real counts, and it has a section explaining the figure we refuse to publish.

Read the Hairy Housemates study

If you would rather talk about your own business first, book a call, or read how the work runs on the approach page. You can also start from the family your problem sits in: growth systems bring customers in, operations systems take repetitive work off the desk.